McDonald’s wanted to share the love on Super Bowl Sunday while capturing the second screen of viewers across America. That’s why we gave away every product featured in every Super Bowl ad, including 5 cars, a cruise, an avocado and a wheelbarrow full of Dorito’s. When it was all said and done, Twitter crowned McDonald’s winner of the Super Bowl, becoming the most retweeted brand in history on a single day. Our efforts won 2 Bronze Cannes Lions, a Gold Clio and a feature in Communication Arts, plus a slew of other accolades.